Rock in Rio

This project is a rebranding of the iconic Rock in Rio music festival, commemorating its 40th anniversary. The goal was to modernize the brand while honoring its rich history, cultural impact, and original spirit. The visual identity incorporates soundwaves as a key design element to represent the dynamic energy of music and the festival experience. To enhance clarity and wayfinding within the festival, each stage—representing a different music genre—was assigned a distinct color palette.